Gables Dogs and Cats Home is a beloved charity that has been helping the region's unwanted and abandoned animals since 1907. In 2022, Gables underwent a brand refresh to update its visual identity and better reflect its mission and values.

I was thrilled to be chosen to lead the Gables Gables Dogs and Cats Home brand refresh project. I worked closely with the Gables team to understand their goals and develop a creative concept that would resonate with their target audience.

The colour palette is bright and cheerful, reflecting the positive and optimistic attitude of the Gables team. And the typography is modern and professional, conveying Gables' commitment to providing the best possible care for its animals.

The new Gables branding has been well-received by the charity's supporters and the public alike. It has also helped to raise Gables' profile and attract new supporters.