Who am I?

How do you choose the right people to create your brand, conceive your next ad campaign, or design packaging for your new product? With so many designers how do you pick the right one?

Clearly, you need to check portfolios and fees. But, crucially, you also need to know how they work and why they design the way they do.

Great design is as much about function, as it is about being beautiful. My approach is to understand your plans, assess the challenges you may face, and find effective solutions to realise your goals. Whatever the job, I aim to produce design that increases recognition in your target audience, tells your story and prompts customers to choose you over your competition.

With 20 years+ experience and connections with a pool of talented freelancers, I can offer you professional design and creative thinking for smaller projects, or assemble a strong team, which mimics a large agency.